Today, more than ever, countries and the organizations that exist within them are grappling with widening generational gaps on a variety of topics including economic, technological, and social responsibility. These domains are of growing importance to a millennial workforce that is steadily increasing in influence.  I have seen this dynamic unfold first hand, as a vocal millennial representative having lived and worked abroad. These concepts have no geographical bounds, as our perspectives and expectations continue to diverge from our generation X coworkers and mentors.

Fortunately, many organizations have seen the trends emerging and have begun implementing proactive approaches to create cultures of innovation, social responsibility, and employee development centering around the ideals possessed by future generations of leadership. Doing this has allowed businesses to continue developing state of the art solutions aimed at giving citizens the deserved ability to live in a world that is efficient, resilient, and sustainable.

As globalization continues to shrink our world, we see many examples where differences in thought are emerging and groups are uniting behind causes that are of utmost importance to them, most notably and widely inherent is a culture of sustainability. Millennials are now basing career decisions on an organization’s level of sustainability, impact investing, and overall social responsibility as these factors seem to equate with greater permanence and longer term growth projections. This is done by viewing businesses subjectively based on an integrated model connecting both intangibility and sustainability with traditional tangible and financial resources. What stimulates millennials in particular are the former points which include an organization’s intellectual capital, sustainability framework, and corporate citizenship.

In order to exceed millennial expectations, businesses are continuously developing company programs and initiatives to enhance brand value and establish a culture of innovation. For example, some provide employees with real-time feedback and recognition (financial and otherwise) as a piece of a global career progression framework which can be supplemented with growing R&D spends focused on sustainable development as the backbone of company growth. Prioritizing incubation of new businesses, internet of things, digital customer experience, and convergence of operational technology and IT are just some of the targets slated within the R&D strategic plan.   Leveraging technology to solve real problems and make customers lives easier is always at the forefront.

It is imperative that leaders look to tie together the core tenets of financial, social, and environmental factors to create sustainable development dashboards which contribute directly to the United Nations’ Sustainable Development Goals. I am proud to be part of teams who gladly dedicate time to travel the world training those in emerging markets on energy management, green technologies, and devoting time to various community support and development programs. These are just small subsets of the much larger picture that drives individuals to continually inspire one another.